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5 FLOATING HOTELS FOR SUPER BOWL 2005
The Jacksonville Host Committee chose Landry & Kling to source cruise ships for Super Bowl 2005 because the city’s inventory of nearby hotel rooms fell short of NFL requirements. (6,000 people)
Ship selection was a complex process due to environmental and technical requirements, physical impediments for ships approaching the berthing points, unbundling of meal pricing and other modifications of ship service. Most challenging: however—how would Jacksonville accommodate 5 ships with only 1 passenger terminal?
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INTERNATIONAL CUSTOMER VISIT & TRADE SHOW
Landry & Kling chartered 2 ships on behalf of a technology company to serve as floating hotels in Boston where they were to host international customers during their a new product showcase. (15,000 people)
Lead time for the new product launch was less than a year away, and hotels were already sold out for October—the busy fall foliage season in Boston. Chartering 2 ships seemed to be an ideal solution to the housing dilemma. But securing ships wasn’t easy because our client’s heart was set on using Queen Elizabeth 2 for the added publicity it would create, and Cunard had already locked in that ship’s schedule elsewhere for the year. What was the happy ending?
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PHARMACEUTICAL COMPANIES PRESCRIBE SHIP CHARTERS
Landry & Kling chartered 2 ships as floating hotels in New Orleans during the American Heart Association’s annual meeting to provide supplemental housing for pharmaceutical companies and international physicians/guests. (1900 people)
The American Heart Association’s annual meeting for physicians and pharmaceutical companies had outgrown the available hotel rooms in New Orleans. Nine pharmaceutical companies found shelter by chartering 2 ships adjacent to the convention center. In addition to convenient access, the ships also provided private meeting space and reception opportunities with on-site catering and entertainment in a unique venue to attract attendance at their product education seminars.
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